Blogging can play an important role in driving search engine traffic and social media traffic to your website.

According to a Hubspot resource on blogging … An Introduction to Business Blogging (click to download)  … those that blog have:

  • 55% more website visitors (businesses)
  • 88% more leads, than those who don’t (Business to Business)
  • 67% more leads, than those who don’t (Business to Consumer)

In other words, adding a blog to your website can have a significant impact on your business metrics!

Here are a few of the ways blogging can impact your business:


1. Improve Your Search Engine Rankings

Blogging can improve your ranking in search engines, making it more likely that people searching for what your business offers will be able to find you.

The more often you blog the better. Frequency provides more content for search engines to display and more content means a greater likelihood you will appear closer to the top of search results when people search for what you are blogging on.


2. Help Position You As a Thought Leader

Blogging can help position you as a thought leader on industry-specific information. It can help you earn the trust of people and keep your business top-of-mind when potential clients are looking for what you have to offer.


3. Provides ‘Call To Action’ Opportunities

Blogging provides a place for you to include a ‘Call to Action’, within the blog, as an ad in the sidebar, etc.

As HubSpot points out, “Make sure you are matching the content you have written to the offer you want to highlight. In that way, you create a seamless connection between the two and cater to the reader who is ready to learn more about the topic.”


“Finding topics to blog about is one of the most common challenges marketers face,” notes HubSpot.

They also point out that one of the best places to start is by answering customer questions! This lets customers know you are listening – a key aspect of social media success.

Download HubSpot’s ‘An Introduction to Business Blogging’ by clicking here.

(Updated October 2020, original January 2012)