It Used To Be The (Print) Yellow Pages, Now It’s Your Business Website It wasn’t all that long ago … for some of us anyway … that the first place consumers went for general information about your business or products was the Yellow Pages. Although...
SEO Tactics To Abandon in 2018 To an extent, SEO and SEO tactics are an arms race between search engines and the people who are trying to rank as highly as they can (even if they don’t actually deserve it). Google regularly updates how they rank websites and what...
First impressions can be make-or-break your business, especially when it comes to Internet marketing. Here at Straight North we’ve reviewed more than 350,000 website conversions and discovered that 83 percent of the time, website visitors convert on their first visit....
Title case your words to help your target audience, consciously and subconsciously, easily recognize your brand or name in print or online. What is Title Casing? Title casing, for the purpose of this article, is capitalizing the first letter of each word (small or...
With all the talk about social media, it can be easy to question whether or not a website should be the hub of your online presence. After all, with 1.7 billion worldwide users on Facebook, won’t a business Facebook Page work just as well? A Facebook Page Is A...
Quite often when I’m visiting a business website I’ll check out the ‘design by … ‘ info. Probably because I’m in the business of designing websites, and also because I’m curious by nature. What I’m surprised to see is...
