Your Business Website: Shopping 21st Century Style

In the good old days a website was not a ‘must have’ for business. The print yellow pages and traditional advertising was where it was at! People rarely went online to find out about your business, products and services and those of your competitors...

Branded Websites A Trusted & Influential Advertising Source

With all the talk of social media, we can sometimes lose sight of one of our most important online resources: a branded business website! A Nielsen global survey on consumer trust in advertising reported Second only to recommendations from people we know, the #1 most...

11 Steps To Building Social Media On A Solid Foundation

Social media for many small businesses is a cost-effective marketing tool that can help grow one’s brand name recognition, online presence and customer loyalty. However, it isn’t a slam dunk or quick-fix and the mindset with which we approach it will...

How’s Your Online Presence?

Working for a client recently required me to visit the websites of more than thirty firms of varying sizes. In the process, I was shocked to discover that the vast majority of these websites (easily 85%) were … how do I say this nicely … seriously...

What To Do & Not Do On Your Facebook Business Page

A good infographic from Vertical Response on what to do and not do on your Facebook business page. Use the points raised in this well done infographic as a guide book, not a rule book. For instance, when it comes to frequency of posting: Your business may easily be...