Bad Online Customer Reviews And How To Handle Them

One of the best ways to handle bad online customer reviews is to have lots of good online reviews that significantly outweigh any negative. The more 5-star reviews you have, the less importance will be attributed to the few 1-star, 2-star and 3-star reviews you...

6 Ways To Make It Easy For People To Find You Online

Building an online presence for your business is hard work. It takes time and financial commitment to do so. For these reasons and many others, it’s important to make it as easy as possible for people to find and connect with you and/or your business online....

Should A Website Be The Hub Of Your Online Presence?

With all the talk about social media, it can be easy to question whether or not a website should be the hub of your online presence. After all, with 1.7 billion worldwide users on Facebook, won’t a business Facebook Page work just as well? A Facebook Page Is A...

The Power of First Impressions and Branding

“Buyers make most decisions by relying on their two-second first impressions based on stored memories, images and feelings.”
-Malcolm Gladwell, Blink: The Power of Thinking Without Thinking

Most of us know intuitively, and through our parent’s instructions to us as children, that first impressions are important. We don’t like to think that we judge a book by its cover or a person by what they are wearing, but the reality is that we often do. It’s second nature.

Is Your Online Presence Costing You Business?

A seemingly nice guy called me recently about business. It was unclear from the outset whether he was a potential new customer or a telemarketer. In reality he was neither – but it took me a few minutes to figure this out. His telephone approach was obviously...

Your Business Website: Shopping 21st Century Style

In the good old days a website was not a ‘must have’ for business. The print yellow pages and traditional advertising was where it was at! People rarely went online to find out about your business, products and services and those of your competitors...