How Important Is Branding To Your Business?

Have you ever wondered what branding is, and how important branding is to your business? For many businesses, when they hear the term branding, they think of logos, taglines, key images and business colours. But branding is so much more! The term...

Title Case to Help Your Name Standout – Online & In Print

Title case your words to help your target audience, consciously and subconsciously, easily recognize your brand or name in print or online. What is Title Casing? Title casing, for the purpose of this article, is capitalizing the first letter of each word (small or...

Facebook For Small Business: Is It Worth It?

Many small businesses struggle with the question: “Is Facebook really worth it?” They struggle before they create their Facebook Page and shortly after they create one, once the reality of the challenges of reaching potential customers on Facebook sinks...

Attracting Customers For Your Business In 2016

“Once entrepreneurs have correctly identified who their target customers are, it’s time to get down to work attracting them to your business,” says an Inc article written by Infusionsoft CEO, Clate Mask. The article “5 Must-Know Ways To Attract...

Starbucks Memo Reinforces Employee Role In Customer Experience

Howard Schulz, CEO of Starbucks sent a memo to his 190,000 employees on Monday. The gist of what he wrote is this: How employees interact with and react to their customers makes a difference in the lives of their customers and how customers’ experience...