Building Your Brand: It’s About Much More Than Your Logo

The importance of your customers’ experience with your business, when building a successful brand, shouldn’t be underestimated. The customer experience has always been important but it is even more important today when consumers can easily share online...

4 Free Online Tools To Help Market Your Business

These four free online tools and resources can help you manage and grow your business. Each offers a premium (paid) version as well as a free one. The free version offers most everything a needed to get started. For some, the premium or paid version may be needed....

6 Ways To Make It Easy For People To Find You Online

Building an online presence for your business is hard work. It takes time and financial commitment to do so. For these reasons and many others, it’s important to make it as easy as possible for people to find and connect with you and/or your business online....

Facebook Boosted Posts: How Much Text Can You Use On Images?

In mid-2016 Facebook made changes to its advertising policy that applied to text on images for boosted posts as well as to the more typical Facebook ads. Prior to mid-2016, Facebook would not allow a Facebook page to pay to boost content where the content had text on...

Should You Use Free Stock Photos For Your Business?

At one time any business serious about their image and branding pretty much had to purchase stock photos for some if not all of their marketing needs. The term high-quality free stock photos was an oxymoron. High quality implied purchased, free implied you were...