Brands Are Fragile: Your Reputation Determines How Fragile

Brands are fragile. Everything we do and say strengthens or undermines the reputation of our brand in the marketplace. It’s not just everything we do and say that influences our business and our brand reputation. Everything our staff do and say has...

Growing Business: Is Customer Loyalty Dead?

How does your business rate on the customer service scale? And, how important do you think customer service is to your organization’s success? According to a 2011 Consumer Reports’ survey, 65 percent of people are “tremendously annoyed” by rude salespeople and 64 percent of respondents said that they had left a store in the previous 12 months because of poor service. Not the best way to build your business and certainly not customer loyalty.

Attracting Customers For Your Business In 2016

“Once entrepreneurs have correctly identified who their target customers are, it’s time to get down to work attracting them to your business,” says an Inc article written by Infusionsoft CEO, Clate Mask. The article “5 Must-Know Ways To Attract...

How Well Do You Handle Change?

As a business owner being responsive to change plays an important role in our long-term success. Change is not always easy, but resisting change simply because “it’s always been done this way” or because we are struggling to learn new skills and ways...

7 Tips For Thriving In Business

In the article titled “I’m most effective when I’m swamped” the author, Ernestina Hall, head of Campaigns at Virgin and owner of recently launched Milk Tooth jewellery, identifies 7 tips for thriving in business when you’re busy. (You...

Delivering Strong Customer Service Consistently

“It’s not what you do once in a while but what you do on a daily basis that makes a difference.” – Anthony Robbins This quote applies to building our business too, and in particular, the important role delivering strong customer service plays....