Why You May Want To Pay For Facebook

n Jeff Bullas’ highly popular 2014 article “Why You Should Forget Facebook” he asked the following questions: “Are you chasing likes for your brand page? Paying for fans?” He then noted “Maybe it’s time to stop.” I agree with...

Facebook Page Web Address: How To Get One & Why It’s Important

In a few steps create a custom Facebook web address that is branded for your business and simple to share with others. A Facebook web address is another name for the Facebook Username. People often confuse the Facebook ‘Username’ with the Facebook Page...

How To Get A Verified Badge For Your Facebook Page

Facebook displays the Verified Badge on verified Facebook Pages to tell visitors that it has confirmed the Page is authentic. According to Facebook, Verified Pages show up higher in search results to attract more visitors. Having a verified badge also lets visitors...

How To Change Your Facebook Page Username (Web Address)

If you’ve had a Facebook Page for a year or more, you may not realize that you can now change your Facebook Page Username (Web Address) more than once or twice. As is typical with Facebook, this change in their policy simply happened in 2016. I won’t bore...

9 Social Media Basics for Small Business

Data from Pew Research shows how social networks have grown dramatically in the last decade! It helps us see why it is important for business owners (and salespeople, artisans, educators, theologians, etc.) to take social media seriously. Taking social media seriously...

Facebook For Small Business: Is It Worth It?

Many small businesses struggle with the question: “Is Facebook really worth it?” They struggle before they create their Facebook Page and shortly after they create one, once the reality of the challenges of reaching potential customers on Facebook sinks...