Naming Your Facebook Page For Facebook Search

How your ‘Name’ appears on your business Facebook Page is important! And we’re not talking about your ‘Username’ often referred to as your distinct URL. Although your distinct URL is important too. Your Facebook ‘Name’ is what...

Facebook Boosted Posts & Text On Images

Facebook Boosted Posts & Text On Images Until recently Facebook limited the reach of boosted posts (ads) where the text appearing on the post image exceeded a certain amount. Early in September 2020, Facebook eliminated this rule and appears to no longer limit...

Is Paying For Facebook Really Necessary To Reach People?

At one time getting into the News Feed of your Facebook Page fans was free. Most Business Pages expected to have to pay to grow the number of people (fans) who liked their Page. But paying for Facebook to share their content with people who were already fans was not...

Why You May Want To Pay For Facebook

n Jeff Bullas’ highly popular 2014 article “Why You Should Forget Facebook” he asked the following questions: “Are you chasing likes for your brand page? Paying for fans?” He then noted “Maybe it’s time to stop.” I agree with...