Is Paying For Facebook Really Necessary To Reach People?

At one time getting into the News Feed of your Facebook Page fans was free. Most Business Pages expected to have to pay to grow the number of people (fans) who liked their Page. But paying for Facebook to share their content with people who were already fans was not...

Why You May Want To Pay For Facebook

n Jeff Bullas’ highly popular 2014 article “Why You Should Forget Facebook” he asked the following questions: “Are you chasing likes for your brand page? Paying for fans?” He then noted “Maybe it’s time to stop.” I agree with...

Facebook Page Web Address: How To Get One & Why It’s Important

In a few steps create a custom Facebook web address that is branded for your business and simple to share with others. A Facebook web address is another name for the Facebook Username. People often confuse the Facebook ‘Username’ with the Facebook Page...

Facebook Boosted Posts: How Much Text Can You Use On Images?

In mid-2016 Facebook made changes to its advertising policy that applied to text on images for boosted posts as well as to the more typical Facebook ads. Prior to mid-2016, Facebook would not allow a Facebook page to pay to boost content where the content had text on...

How To Get A Verified Badge For Your Facebook Page

Facebook displays the Verified Badge on verified Facebook Pages to tell visitors that it has confirmed the Page is authentic. According to Facebook, Verified Pages show up higher in search results to attract more visitors. Having a verified badge also lets visitors...