Email and Social Media: A Powerful Marketing Team

Earlier this year Foresee Results reported that 64% of those they surveyed indicated they preferred to hear about sales and promotions by email – only 8% preferred to hear via social media. This supports statistics shared by NielsenWire in September 2011 that...

Marketing To Stand Out In A Crowd

An article by Stuart Elliott appeared in the online version of The New York Times on July 7, 2011, titled ‘Geico Uses Many Campaigns to Stand Out in a Crowd’.

Elliott noted “The idea behind multiple, simultaneous campaigns is to break through the proverbial clutter by attracting attention as well as avoiding the risk of wear-out — that is, boring or annoying potential customers who may get tired of seeing and hearing the same pitches again and again.”