When Building Customer Loyalty, Pay Attention

An article on Nimble about building customer loyalty got my attention a while back. The article, written by Ross Keating, was titled “How To Build Customer Loyalty And Increase Revenue”. Is How You Care Building Customer Loyalty? In particular, this...

Building Your Brand: It’s About Much More Than Your Logo

The importance of your customers’ experience with your business, when building a successful brand, shouldn’t be underestimated. The customer experience has always been important but it is even more important today when consumers can easily share online...

Employee Engagement: Is Being Satisfied Enough?

The Chairman and CEO of Gallup, Jim Clifton, wrote an interesting article in 2014 titled, “Employee Satisfaction Doesn’t Matter”. The title alone may cause some to cringe and gasp, especially if one doesn’t read the article in its entirety. I...

The Key To Building Strong Customer Relationships

“Success is neither magical nor mysterious. Success is the natural consequence of consistently applying basic fundamentals.” – Jim Rohn Savvy business people understand the role excellent customer service plays in the success of their business. They understand that...

To Increase Revenue Stop Selling

In 2012 Mike Myatt wrote an article titled To Increase Revenue Stop Selling for Forbes. The article is as relevant today as it was then, maybe more so. Essentially, the article points out that “creating or expanding business relationships is not about selling –...

Brands Are Fragile: Your Reputation Determines How Fragile

Brands are fragile. Everything we do and say strengthens or undermines the reputation of our brand in the marketplace. It’s not just everything we do and say that influences our business and our brand reputation. Everything our staff do and say has...