Are Complaining Customers An Opportunity?

“Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business.” – Zig Ziglar Early in my career I discovered the truth in Zig...

4 Simple Ways to Harvest Reviews From Happy Customers

Recommendations from people we know ranks #1, not surprisingly, as the most trusted form of advertising, according to the ‘Under the Influence: Consumer Trust in Advertising‘ report by Nielsen. In other words, word-of-mouth advertising! Word-of-mouth advertising has...

Is How You Serve Your Customers Costing You Business?

As a small business owner I’m grateful for those occasions when I experience poor customer service. Unfortunately, they happen way too often. But I’m grateful for those occasions nonetheless because, when I’m on the receiving end of poor service, it...