Branded Websites A Trusted & Influential Advertising Source

With all the talk of social media, we can sometimes lose sight of one of our most important online resources: a branded business website! A Nielsen global survey on consumer trust in advertising reported Second only to recommendations from people we know, the #1 most...

4 Areas That Influence Brand Reputation

When we think about branding our first thoughts often centre around our name, logo, colors and maybe a tagline. But branding is so much more! Branding isn’t the same as marketing, although it is a piece of the marketing equation. Marketing is what we do to promote our...

11 Steps To Building Social Media On A Solid Foundation

Social media for many small businesses is a cost-effective marketing tool that can help grow one’s brand name recognition, online presence and customer loyalty. However, it isn’t a slam dunk or quick-fix and the mindset with which we approach it will...

7 Tips for LinkedIn Users When Getting Started

Wondering whether you should be investing time and energy in LinkedIn? Consider this statement made in a February 2013 article in the Financial Post: “LinkedIn Corp., the business-oriented service for recruiters, job seekers and corporate networking, is showing...

Marketing Isn’t What It Used To Be

Most of us know already that marketing isn’t what it used to be. But the question is, how is this knowledge impacting how we market our business? The Internet is having a significant impact on how people discover the products and services they are looking for...

Doing Business In An Online World

It isn’t enough to have a pretty face today – or a beautiful website or Facebook Page for that matter. If our brand has a value that is only skin deep or only an outward facade, we may attract an initial following, but don’t expect them to hang around for the long...