Facebook For Small Business: Is It Worth It?

Many small businesses struggle with the question: “Is Facebook really worth it?” They struggle before they create their Facebook Page and shortly after they create one, once the reality of the challenges of reaching potential customers on Facebook sinks...

Brands Are Fragile: Your Reputation Determines How Fragile

Brands are fragile. Everything we do and say strengthens or undermines the reputation of our brand in the marketplace. It’s not just everything we do and say that influences our business and our brand reputation. Everything our staff do and say has...

6 Ways To Establish Brand Continuity In Social Media

[Brand continuity: The practice of maintaining consistent branding methods across all channels including personal websites, social media advertising, printed advertising, etc.] Brand continuity is an important concept, because as a business owner, you could seriously...

Word-of-Mouth: It’s About More Than Your Customers

In an online world, word-of-mouth advertising is about much more than your customers! In an online world, how you and your employees treat (attitudes, words, facial expressions, tones of voice, behaviours) customers, prospective customers and those who have no hope...

Is Your Online Presence Costing You Business?

A seemingly nice guy called me recently about business. It was unclear from the outset whether he was a potential new customer or a telemarketer. In reality he was neither – but it took me a few minutes to figure this out. His telephone approach was obviously...

Responsive Website Design: Is Being Mobile-Friendly Enough?

Today I left a phone message for a local business owner/potential customer who has a website that was designed a number of years back. The website has ‘good bones’ – it is just a bit dated and is not responsive/mobile-friendly for a good viewing...