At one time any business serious about their image and branding pretty much had to purchase stock photos for some if not all of their marketing needs. The term high-quality free stock photos was an oxymoron. High quality implied purchased, free implied you were...
(This article is updated to reflect recent changes to LinkedIn’s profile layout.) LinkedIn is an important social network for professionals, business owners and job seekers alike. It can help: introduce us to new people reconnect us with people we may have lost touch...
(This article is updated to reflect recent changes to LinkedIn’s profile layout.) Creating an easy to remember custom LinkedIn web address, called a public profile URL on your LinkedIn profile, is an important part of making it easy for people to find you...
Do you have a custom URL or Google+ web address for your Google+ personal profile or business page? For instance, plus.google.com/+SueCockburn (personal profile) or plus.google.com/+GrowingSocialBiz (business page or listing)? If you haven’t yet created...
Have you ever wondered what branding is, and how important branding is to your business? For many businesses, when they hear the term branding, they think of logos, taglines, key images and business colours. But branding is so much more! The term...
Title case your words to help your target audience, consciously and subconsciously, easily recognize your brand or name in print or online. What is Title Casing? Title casing, for the purpose of this article, is capitalizing the first letter of each word (small or...
