Should You Use Free Stock Photos For Your Business?

At one time any business serious about their image and branding pretty much had to purchase stock photos for some if not all of their marketing needs. The term high-quality free stock photos was an oxymoron. High quality implied purchased, free implied you were...

5 LinkedIn Profile Areas You Shouldn’t Ignore

(This article is updated to reflect recent changes to LinkedIn’s profile layout.) LinkedIn is an important social network for professionals, business owners and job seekers alike.  It can help: introduce us to new people reconnect us with people we may have lost touch...

Create Your Custom LinkedIn Web Address In 4 Easy Steps

(This article is updated to reflect recent changes to LinkedIn’s profile layout.) Creating an easy to remember custom LinkedIn web address, called a public profile URL on your LinkedIn profile, is an important part of making it easy for people to find you...

How To Create A Google+ Web Address For Your Page Or Profile

Do you have a custom URL or Google+ web address for your Google+ personal profile or business page? For instance, plus.google.com/+SueCockburn (personal profile) or plus.google.com/+GrowingSocialBiz (business page or listing)? If you haven’t yet created...

How Important Is Branding To Your Business?

Have you ever wondered what branding is, and how important branding is to your business? For many businesses, when they hear the term branding, they think of logos, taglines, key images and business colours. But branding is so much more! The term...

Title Case to Help Your Name Standout – Online & In Print

Title case your words to help your target audience, consciously and subconsciously, easily recognize your brand or name in print or online. What is Title Casing? Title casing, for the purpose of this article, is capitalizing the first letter of each word (small or...