Why You Need A Website For Your Business

It Used To Be The (Print) Yellow Pages, Now It’s Your Business Website It wasn’t that long ago that the first place consumers went for general information about a business or its products was the Yellow Pages. Consumers couldn’t find detailed information and pricing...

Building Your Brand: It’s About Much More Than Your Logo

The importance of our customers’ experience with our business, when building a successful brand shouldn’t be underestimated. The customer experience has always been important. But it is even more important today. Because consumers can so easily share...

The Power of First Impressions and Branding

“Buyers make most decisions by relying on their two-second first impressions based on stored memories, images and feelings.”
-Malcolm Gladwell, Blink: The Power of Thinking Without Thinking

Most of us know intuitively, and through our parent’s instructions to us as children, that first impressions are important. We don’t like to think that we judge a book by its cover or a person by what they are wearing, but the reality is that we often do. It’s second nature.

Bad Online Customer Reviews And How To Handle Them

One of the best ways to handle bad online customer reviews is to have lots of good online reviews to significantly outweigh any negative. The more 5-star reviews and recommendations you have, the less importance will be attributed to a few less than stellar reviews...

The Key To Building Strong Customer Relationships

“Success is neither magical nor mysterious. Success is the natural consequence of consistently applying basic fundamentals.” – Jim Rohn Savvy business people understand the role excellent customer service plays in the success of their business. They understand that...

4 Free Online Tools To Help Market Your Business

These four free online tools and resources can help you manage and grow your business. Each offers a premium (paid) version as well as a free one. The free version offers most everything a needed to get started. For some, the premium or paid version may be needed....