Building Your Brand: It’s About Much More Than Your Logo

The importance of your customers’ experience with your business, when building a successful brand, shouldn’t be underestimated. The customer experience has always been important but it is even more important today when consumers can easily share online...

Bad Online Customer Reviews And How To Handle Them

One of the best ways to handle bad online customer reviews is to have lots of good online reviews that significantly outweigh any negative. The more 5-star reviews you have, the less importance will be attributed to the few 1-star, 2-star and 3-star reviews you...

The Key To Building Strong Customer Relationships

“Success is neither magical nor mysterious. Success is the natural consequence of consistently applying basic fundamentals.” – Jim Rohn Savvy business people understand the role excellent customer service plays in the success of their business. They understand that...

4 Free Online Tools To Help Market Your Business

These four free online tools and resources can help you manage and grow your business. Each offers a premium (paid) version as well as a free one. The free version offers most everything a needed to get started. For some, the premium or paid version may be needed....

Important Reasons Why You Need A Business Website

It Used To Be The Yellow Pages, Now It’s Your Business Website It wasn’t that long ago that the first place consumers went for general information about your business or products was the Yellow Pages. They couldn’t find detailed information and pricing about your...

Should You Use Free Stock Photos For Your Business?

At one time any business serious about their image and branding pretty much had to purchase stock photos for some if not all of their marketing needs. The term high-quality free stock photos was an oxymoron. High quality implied purchased, free implied you were...