4 Simple Ways to Harvest Reviews From Happy Customers

Recommendations from people we know ranks #1, not surprisingly, as the most trusted form of advertising, according to the ‘Under the Influence: Consumer Trust in Advertising‘ report by Nielsen. In other words, word-of-mouth advertising! Word-of-mouth advertising has...

Growing Business: The Value Of Existing Customers

What is the value of an existing customer in today’s online world? For years we’ve heard it said that it costs more to develop a new customer than it does to retain an existing one. (I’ve been guilty of spreading, and believing, this rumour.) But is...

Doing Business In An Online World

It isn’t enough to have a pretty face today – or a beautiful website or Facebook Page for that matter. If our brand has a value that is only skin deep or only an outward facade, we may attract an initial following, but don’t expect them to hang around for the long...

Word-of-Mouth Advertising Can Be Bad For Business

Building a small business can be tough. Especially when you’re in that in-between stage where you’ve got almost more work than you can handle, but maybe not quite enough to hire extra help. The kind of extra help you may need to deliver the quality of...