Growing Social Biz Blog
Title Case to Help Your Name Standout – Online & In Print
Title case your words to help your target audience, consciously and subconsciously, easily recognize your brand or name in print or online. What is Title Casing? Title casing, for the purpose of this article, is capitalizing the first letter of each word (small or...
Facebook For Small Business: Is It Worth It?
Many small businesses struggle with the question: "Is Facebook really worth it?" They struggle before they create their Facebook Page and shortly after they create one, once the reality of the challenges of reaching potential customers on Facebook sinks in! Before...
To Increase Revenue Stop Selling
In 2012 Mike Myatt wrote an article titled To Increase Revenue Stop Selling for Forbes. The article is as relevant today as it was then, maybe more so. Essentially, the article points out that "creating or expanding business relationships is not about selling – it’s...
How To Add A Facebook Like Box To Your Website
Adding a Facebook Like Box to your website is easy! Particularly if your website is built on a Content Management System like WordPress. It's a matter of deciding what you would like to appear on your website along with your most recent post/posts. Photos of your...
Should A Website Be The Hub Of Your Online Presence?
With all the talk about social media, it can be easy to question whether or not a website should be the hub of your online presence. After all, with 1.7 billion worldwide users on Facebook, won't a business Facebook Page work just as well? A Facebook Page Is A Lot...
Brands Are Fragile: Your Reputation Determines How Fragile
Brands are fragile. Everything we do and say strengthens or undermines the reputation of our brand in the marketplace. It's not just everything we do and say that influences our business and our brand reputation. Everything our staff do and say has...
How To Know Whose Liked Your Facebook Page
Facebook provides an easy way for you to see the details of all of those who have liked your Facebook Page. But, it's not obvious unless you know where to look. This article shows you how to know whose liked your Facebook Page by showing you how to find the...
To Keep Visitors On Your Site Set External Links To Open In A New Tab
Quite often when I'm visiting a business website I'll check out the 'design by ... ' info. Probably because I'm in the business of designing websites, and also because I'm curious by nature. What I'm surprised to see is how often these links when clicked will take...
Small Business: How A Private Health Services Plan Can Save You Money In Canada
Late last year I discovered that I could enrol my business (Canada) in a Private Health Services Plan and reduce the amount of income tax I was paying. I'm not a big company. Essentially, it's just me on the payroll. Although I've been a small business owner for five...
Twitter Announces Important Changes
Twitter made the following announcement today on their blog, confirming anticipated changes to the Twitter social network are on their way in the coming months. In particular, the changes remove from the 140-character count @name replies and media attachments. This...
Growing Business: Is Customer Loyalty Dead?
How does your business rate on the customer service scale? And, how important do you think customer service is to your organization’s success? According to a 2011 Consumer Reports’ survey, 65 percent of people are “tremendously annoyed” by rude salespeople and 64 percent of respondents said that they had left a store in the previous 12 months because of poor service. Not the best way to build your business and certainly not customer loyalty.
6 Ways To Help Establish Brand Continuity In Social Media
[Brand continuity: The practice of maintaining consistent branding methods across all channels including personal websites, social media advertising, printed advertising, etc.] Brand continuity is an important concept, because as a business owner, you could seriously...
Word-of-Mouth: It’s About More Than Your Customers
In an online world, word-of-mouth advertising is about much more than your customers! In an online world, how you and your employees treat (attitudes, words, facial expressions, tones of voice, behaviours) customers, prospective customers and those who have no hope...
Contact Form 7 Problems With Your WordPress Website?
Do you have a website built on the WordPress Content Management System that uses the Contact Form 7 plugin? If so, recent updates to the plugin by the plugin developer may be resulting in you NOT receiving contact forms filled out by visitors to your website. Visitors...
Attracting Customers For Your Business In 2016
"Once entrepreneurs have correctly identified who their target customers are, it's time to get down to work attracting them to your business," says an Inc article written by Infusionsoft CEO, Clate Mask. The article "5 Must-Know Ways To Attract Interest For Your...
How Well Do You Handle Change?
As a business owner being responsive to change plays an important role in our long-term success. Change is not always easy, but resisting change simply because "it's always been done this way" or because we are struggling to learn new skills and ways of doing things,...
