Growing Social Biz Blog
6 Ways To Make It Easy For People To Find You Online
Building an online presence for your business is hard work. It takes time and financial commitment to do so. For these reasons and many others, it's important to make it as easy as possible for people to find and connect with you and/or your business online. Here are...
10 Ways To Make Your Lead Generation Website Convert On The First Visit
First impressions can be make-or-break your business, especially when it comes to Internet marketing. Here at Straight North we’ve reviewed more than 350,000 website conversions and discovered that 83 percent of the time, website visitors convert on their first visit....
Facebook Boosted Posts: How Much Text Can You Use On Images?
In mid-2016 Facebook made changes to its advertising policy that applied to text on images for boosted posts as well as to the more typical Facebook ads. Prior to mid-2016, Facebook would not allow a Facebook page to pay to boost content where the content had text on...
Should You Use Free Stock Photos For Your Business?
At one time any business serious about their image and branding pretty much had to purchase stock photos for some if not all of their...
5 LinkedIn Profile Areas You Shouldn’t Ignore
(This article is updated to reflect recent changes to LinkedIn’s profile layout.) LinkedIn is an important social network for professionals, business owners and job seekers alike. It can help: introduce us to new people reconnect us with people we may have lost touch...
Create Your Custom LinkedIn Web Address In 4 Easy Steps
(This article is updated to reflect recent changes to LinkedIn's profile layout.) Creating an easy to remember custom LinkedIn web address, called a public profile URL on your LinkedIn profile, is an important part of making it easy for people to find you online. And...
How To Get A Verified Badge For Your Facebook Page
Facebook displays the Verified Badge on verified Facebook Pages to tell visitors that it has confirmed the Page is authentic. According to Facebook, Verified Pages show up higher in search results to attract more visitors. Having a verified badge also lets visitors...
Setting Up Free Local Pickup As An Option In WooCommerce
One of our clients has moved away from the free Jigoshop eCommerce plugin and to the free WooCommerce plugin for their online store, built on WordPress. As part of the move, we needed to setup product shipping. WooCommerce shipping setup is amazingly simple. Although,...
How To Change Your Facebook Page Username (Web Address)
If you've had a Facebook Page for a year or more, you may not realize that you can now change your Facebook Page Username (Web Address) more than once or twice. As is typical with Facebook, this change in their policy simply happened in 2016. I won't bore you with the...
9 Social Media Basics for Small Business
Data from Pew Research shows how social networks have grown dramatically in the last decade! It helps us see why it is important for business owners (and salespeople, artisans, educators, theologians, etc.) to take social media seriously. Taking social media seriously...
How To Create A Google+ Web Address For Your Page Or Profile
Do you have a custom URL or Google+ web address for your Google+ personal profile or business page? For instance, plus.google.com/+SueCockburn (personal profile) or plus.google.com/+GrowingSocialBiz (business page or listing)? If you haven't yet created a Google+ web...
How Important Is Branding To Your Business?
Have you ever wondered what branding is, and how important branding is to your business? For many businesses, when they hear the term branding, they think of logos, taglines, key images and business colours. But branding is so much more! The term 'branding' is talked...
Title Case to Help Your Name Standout – Online & In Print
Title case your words to help your target audience, consciously and subconsciously, easily recognize your brand or name in print or online. What is Title Casing? Title casing, for the purpose of this article, is capitalizing the first letter of each word (small or...
Facebook For Small Business: Is It Worth It?
Many small businesses struggle with the question: "Is Facebook really worth it?" They struggle before they create their Facebook Page and shortly after they create one, once the reality of the challenges of reaching potential customers on Facebook sinks in! Before...
To Increase Revenue Stop Selling
In 2012 Mike Myatt wrote an article titled To Increase Revenue Stop Selling for Forbes. The article is as relevant today as it was then, maybe more so. Essentially, the article points out that "creating or expanding business relationships is not about selling – it’s...