Growing Social Biz Blog
Customer Service: What A Difference A Voice Makes
After several conversations with the support department at Superion this week, I was reminded of what a difference a person's tone of voice makes when speaking with people and customers by phone. (The tone of voice in our emails matters too but that's a...
Why You Need A Website For Your Business
It Used To Be The (Print) Yellow Pages, Now It’s Your Business Website It wasn’t that long ago that the first place consumers went for general information about a business or its products was the Yellow Pages. Consumers couldn’t find detailed information and pricing...
Building Your Brand: It’s About Much More Than Your Logo
The importance of our customers' experience with our business, when building a successful brand shouldn't be underestimated. The customer experience has always been important. But it is even more important today. Because consumers can so easily share online their good...
The Power of First Impressions and Branding
“Buyers make most decisions by relying on their two-second first impressions based on stored memories, images and feelings.”
-Malcolm Gladwell, Blink: The Power of Thinking Without Thinking
Most of us know intuitively, and through our parent’s instructions to us as children, that first impressions are important. We don’t like to think that we judge a book by its cover or a person by what they are wearing, but the reality is that we often do. It’s second nature.
6 Ways To Make It Easy For People To Find You Online
Building an online presence for your business is hard work. It takes time and financial commitment to do so. For these reasons and many others, it's important to make it as easy as possible for people to find and connect with you and/or your business online. Here are...
8 SEO Tactics You Should Abandon Forever
SEO Tactics To Abandon Forever To an extent, SEO and SEO tactics are an arms race between search engines and the people who are trying to rank as highly as they can (even if they don’t actually deserve it). Google regularly updates how they rank websites and what...
How To Remove Appointments From A Facebook Page
If Facebook appointments have appeared on your page, you may be wondering "how do I remove appointments from a Facebook Page?" So, here's how to remove appointments from your Facebook Page from a desktop computer. 1. Go to your Facebook Page. 2. Click on the...
How To Respond To Negative Patient Reviews
"How To Respond To Negative Patient Reviews" is written by Phase 5 Analytic's Founder and CEO, Andrew Epprecht. It originally appeared as "How to Respond to Patient Reviews" on Phase 5's website and is reproduced here with permission. Scroll to the bottom of the...
Bad Online Customer Reviews And How To Handle Them
One of the best ways to handle bad online customer reviews is to have lots of good online reviews to significantly outweigh any negative. The more 5-star reviews and recommendations you have, the less importance will be attributed to a few less than stellar reviews...
When Building Customer Loyalty, Pay Attention
An article on Nimble about building customer loyalty got my attention a while back. The article, written by Ross Keating, was titled "How To Build Customer Loyalty And Increase Revenue". Is How You Care Building Customer Loyalty? In particular, this statistic caught...
10 Things To Know About Pinterest Secret Boards
Pinterest Secret Boards have lots to offer individuals and businesses! As the name says, they're secret! You can choose to be the only one who ever sees your Pinterest Secret Board content, or you can invite others to view and add more pins to the board. Including...
How To Create Quote Pictures For Sharing On Social Media
Quote pictures or images are popular on social media. In particular, Facebook, Instagram, Pinterest, Twitter and, believe it or not, even LinkedIn. Why Are Quote Pictures So Likeable And Shareable On Social Media? One reason quote pictures are so likable and shareable...
How To Build A Social Media Following That’s More Likely To Convert
An email arrived today with tips on how to build a social media following that's more likely to convert. The email came from ShortStack CEO Jim Belosic, an online platform that "makes it easy to create social contests, giveaways and landing pages your customers will...
Employee Engagement: Is Being Satisfied Enough?
The Chairman and CEO of Gallup, Jim Clifton, wrote an interesting article in 2014 titled, "Employee Satisfaction Doesn't Matter". The title alone may cause some to cringe and gasp, especially if one doesn't read the article in its entirety. I won't dwell on the...
Is Paying For Facebook Really Necessary To Reach People?
At one time getting into the News Feed of your Facebook Page fans was free. Most Business Pages expected to have to pay to grow the number of people (fans) who liked their Page. But paying for Facebook to share their content with people who were already fans was not...
The Key To Building Strong Customer Relationships
“Success is neither magical nor mysterious. Success is the natural consequence of consistently applying basic fundamentals.” – Jim Rohn Savvy business people understand the role excellent customer service plays in the success of their business. They understand that...
