Growing Social Biz Blog
To Build Customer Loyalty, Pay Attention
The other day I visited Nimble's blog to check out what was new. A recent article, "How To Build Customer Loyalty And Increase Revenue," caught my attention. In particular, this statistic from 2004, shared by the Nimble article author, Ross Keating: 67% of people...
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Building Your Brand: It’s About Much More Than Your Logo
The importance of your customers' experience with your business, when building a successful brand, shouldn't be underestimated. The customer experience has always been important but it is even more important today when consumers can easily share online their good and...
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10 Things To Know About Pinterest Secret Boards
Pinterest Secret Boards have lots to offer individuals and businesses! As the name says, they're secret! You can choose to be the only one who ever sees your Pinterest Secret Board content, or you can invite others to view and add more pins to the board. Including...
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How To Create Quote Pictures For Sharing On Social Media
Quote pictures or images are popular on social media. In particular, Facebook, Instagram, Pinterest, Twitter and, believe it or not, even LinkedIn. Why Are Quote Pictures So Likeable And Shareable On Social Media? One reason quote pictures are so likable and shareable...
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Bad Online Customer Reviews And How To Handle Them
One of the best ways to handle bad online customer reviews is to have lots of good online reviews that significantly outweigh any negative. The more 5-star reviews you have, the less importance will be attributed to the few 1-star, 2-star and 3-star reviews you...
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8 SEO Tactics You Should Abandon In 2018, And Forever
SEO Tactics To Abandon in 2018 To an extent, SEO and SEO tactics are an arms race between search engines and the people who are trying to rank as highly as they can (even if they don’t actually deserve it). Google regularly updates how they rank websites and what...
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How To Build A Social Media Following That’s More Likely To Convert
An email arrived today with tips on how to build a social media following that's more likely to convert. The email came from ShortStack CEO Jim Belosic, an online platform that "makes it easy to create social contests, giveaways and landing pages your customers will...
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Employee Engagement: Is Being Satisfied Enough?
The Chairman and CEO of Gallup, Jim Clifton, wrote an interesting article in 2014 titled, "Employee Satisfaction Doesn't Matter". The title alone may cause some to cringe and gasp, especially if one doesn't read the article in its entirety. I won't dwell on the...
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Is Paying For Facebook Really Necessary To Reach People?
At one time getting into the News Feed of your Facebook Page fans was free. Most Business Pages expected to have to pay to grow the number of people (fans) who liked their Page. But paying for Facebook to share their content with people who were already fans was not...
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The Key To Building Strong Customer Relationships
“Success is neither magical nor mysterious. Success is the natural consequence of consistently applying basic fundamentals.” – Jim Rohn Savvy business people understand the role excellent customer service plays in the success of their business. They understand that...
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Why You May Want To Pay For Facebook
n Jeff Bullas' highly popular 2014 article "Why You Should Forget Facebook" he asked the following questions: "Are you chasing likes for your brand page? Paying for fans?" He then noted "Maybe it’s time to stop." I agree with Jeff when it comes to buying likes. After...
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4 Free Online Tools To Help Market Your Business
These four free online tools and resources can help you manage and grow your business. Each offers a premium (paid) version as well as a free one. The free version offers most everything a needed to get started. For some, the premium or paid version may be needed....
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Facebook Page Web Address: How To Get One & Why It’s Important
In a few steps create a custom Facebook web address that is branded for your business and simple to share with others. A Facebook web address is another name for the Facebook Username. People often confuse the Facebook 'Username' with the Facebook Page 'Name'. But...
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Important Reasons Why You Need A Business Website
It Used To Be The Yellow Pages, Now It’s Your Business Website It wasn’t that long ago that the first place consumers went for general information about your business or products was the Yellow Pages. They couldn’t find detailed information and pricing about your...
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6 Ways To Make It Easy For People To Find You Online
Building an online presence for your business is hard work. It takes time and financial commitment to do so. For these reasons and many others, it's important to make it as easy as possible for people to find and connect with you and/or your business online. Here are...
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10 Ways To Make Your Lead Generation Website Convert On The First Visit
First impressions can be make-or-break your business, especially when it comes to Internet marketing. Here at Straight North we’ve reviewed more than 350,000 website conversions and discovered that 83 percent of the time, website visitors convert on their first visit....
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