Growing Social Biz Blog
Employee Engagement: Is Being Satisfied Enough?
The Chairman and CEO of Gallup, Jim Clifton, wrote an interesting article in 2014 titled, "Employee Satisfaction Doesn't Matter". The title alone may cause some to cringe and gasp, especially if one doesn't read the article in its entirety. I won't dwell on the...
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Is Paying For Facebook Really Necessary To Reach People?
At one time getting into the News Feed of your Facebook Page fans was free. Most Business Pages expected to have to pay to grow the number of people (fans) who liked their Page. But paying for Facebook to share their content with people who were already fans was not...
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The Key To Building Strong Customer Relationships
“Success is neither magical nor mysterious. Success is the natural consequence of consistently applying basic fundamentals.” – Jim Rohn Savvy business people understand the role excellent customer service plays in the success of their business. They understand that...
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Why You May Want To Pay For Facebook
n Jeff Bullas' highly popular 2014 article "Why You Should Forget Facebook" he asked the following questions: "Are you chasing likes for your brand page? Paying for fans?" He then noted "Maybe it’s time to stop." I agree with Jeff when it comes to buying likes. After...
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4 Free Online Tools To Help Market Your Business
These four free online tools and resources can help you manage and grow your business. Each offers a premium (paid) version as well as a free one. The free version offers most everything a needed to get started. For some, the premium or paid version may be needed....
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Facebook Page Web Address: How To Get One & Why It’s Important
In a few steps create a custom Facebook web address that is branded for your business and simple to share with others. A Facebook web address is another name for the Facebook Username. People often confuse the Facebook 'Username' with the Facebook Page 'Name'. But...
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10 Things To Know About Pinterest Secret Boards
Pinterest Secret Boards have lots to offer individuals and businesses! As the name says, they're secret! You can choose to be the only one who ever sees your Pinterest Secret Board content, or you can invite others to view and add more pins to the board. Including...
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Important Reasons Why You Need A Business Website
It Used To Be The Yellow Pages, Now It’s Your Business Website It wasn’t that long ago that the first place consumers went for general information about your business or products was the Yellow Pages. They couldn’t find detailed information and pricing about your...
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6 Ways To Make It Easy For People To Find You Online
Building an online presence for your business is hard work. It takes time and financial commitment to do so. For these reasons and many others, it's important to make it as easy as possible for people to find and connect with you and/or your business online. Here are...
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10 Ways To Make Your Lead Generation Website Convert On The First Visit
First impressions can be make-or-break your business, especially when it comes to Internet marketing. Here at Straight North we’ve reviewed more than 350,000 website conversions and discovered that 83 percent of the time, website visitors convert on their first visit....
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How To Create Quote Pictures For Sharing On Social Media
Quote pictures or images are popular on social media. In particular, Facebook, Instagram, Pinterest, Twitter and, believe it or not, even LinkedIn. Why Are Quote Pictures So Likeable And Shareable On Social Media? One reason quote pictures are so likable and shareable...
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Facebook Boosted Posts: How Much Text Can You Use On Images?
In mid-2016 Facebook made changes to its advertising policy that applied to text on images for boosted posts as well as to the more typical Facebook ads. Prior to mid-2016, Facebook would not allow a Facebook page to pay to boost content where the content had text on...
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Should You Use Free Stock Photos For Your Business?
At one time any business serious about their image and branding pretty much had to purchase stock photos for some if not all of their marketing needs. The term high-quality free stock photos was an oxymoron. High quality implied purchased,...
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5 LinkedIn Profile Areas You Shouldn’t Ignore
(This article is updated to reflect recent changes to LinkedIn’s profile layout.) LinkedIn is an important social network for professionals, business owners and job seekers alike. It can help: introduce us to new people reconnect us with people we may have lost touch...
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Create Your Custom LinkedIn Web Address In 4 Easy Steps
(This article is updated to reflect recent changes to LinkedIn's profile layout.) Creating an easy to remember custom LinkedIn web address, called a public profile URL on your LinkedIn profile, is an important part of making it easy for people to find you online. And...
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