Facebook Boosted Posts & Text On Images

Facebook Boosted Posts & Text On Images Until recently Facebook limited the reach of boosted posts (ads) where the text appearing on the post image exceeded a certain amount. Early in September 2020, Facebook eliminated this rule and appears to no longer limit...

How To Create Quote Pictures For Sharing On Social Media

Quote pictures or images are popular on social media. In particular, Facebook, Instagram, Pinterest, Twitter and, believe it or not, even LinkedIn. Why Are Quote Pictures So Likeable And Shareable On Social Media? One reason quote pictures are so likable and shareable...

Customer Service: What A Difference A Voice Makes

    After several conversations with the support department at Superion this week, I was reminded of what a difference a person’s tone of voice makes when speaking with people and customers by phone. (The tone of voice in our emails matters too but...

Why You Need A Website For Your Business

It Used To Be The (Print) Yellow Pages, Now It’s Your Business Website It wasn’t that long ago that the first place consumers went for general information about a business or its products was the Yellow Pages. Consumers couldn’t find detailed information and pricing...

Building Your Brand: It’s About Much More Than Your Logo

The importance of our customers’ experience with our business, when building a successful brand shouldn’t be underestimated. The customer experience has always been important. But it is even more important today. Because consumers can so easily share...