How To Create Quote Pictures For Sharing On Social Media

Quote pictures or images are popular on social media. In particular, Facebook, Instagram, Pinterest, Twitter and, believe it or not, even LinkedIn. Why Are Quote Pictures So Likeable And Shareable On Social Media? One reason quote pictures are so likable and shareable...

Customer Service: What A Difference A Voice Makes

    After several conversations with the support department at Superion this week, I was reminded of what a difference a person’s tone of voice makes when speaking with people and customers by phone. (The tone of voice in our emails matters too but...

Why You Need A Website For Your Business

It Used To Be The (Print) Yellow Pages, Now It’s Your Business Website It wasn’t that long ago that the first place consumers went for general information about a business or its products was the Yellow Pages. Consumers couldn’t find detailed information and pricing...

Building Your Brand: It’s About Much More Than Your Logo

The importance of our customers’ experience with our business, when building a successful brand shouldn’t be underestimated. The customer experience has always been important. But it is even more important today. Because consumers can so easily share...

The Power of First Impressions and Branding

“Buyers make most decisions by relying on their two-second first impressions based on stored memories, images and feelings.”
-Malcolm Gladwell, Blink: The Power of Thinking Without Thinking

Most of us know intuitively, and through our parent’s instructions to us as children, that first impressions are important. We don’t like to think that we judge a book by its cover or a person by what they are wearing, but the reality is that we often do. It’s second nature.

6 Ways To Make It Easy For People To Find You Online

Building an online presence for your business is hard work. It takes time and financial commitment to do so. For these reasons and many others, it’s important to make it as easy as possible for people to find and connect with you and/or your business online....