Growing Business: Is Customer Loyalty Dead?

How does your business rate on the customer service scale? And, how important do you think customer service is to your organization’s success? According to a 2011 Consumer Reports’ survey, 65 percent of people are “tremendously annoyed” by rude salespeople and 64 percent of respondents said that they had left a store in the previous 12 months because of poor service. Not the best way to build your business and certainly not customer loyalty.