Articles on Business Related Topics

Growing Business: Is Customer Loyalty Dead?

How does your business rate on the customer service scale? And, how important do you think customer service is to your organization’s success? According to a 2011 Consumer Reports’ survey, 65 percent of people are “tremendously annoyed” by rude salespeople and 64 percent of respondents said that they had left a store in the previous 12 months because of poor service. Not the best way to build your business and certainly not customer loyalty.

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The Power of First Impressions and Branding

“Buyers make most decisions by relying on their two-second first impressions based on stored memories, images and feelings.”
-Malcolm Gladwell, Blink: The Power of Thinking Without Thinking

Most of us know intuitively, and through our parent’s instructions to us as children, that first impressions are important. We don’t like to think that we judge a book by its cover or a person by what they are wearing, but the reality is that we often do. It’s second nature.

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