With an estimated 68% of North American Internet users on Facebook and 59% social network penetration in North America, social media offers businesses the opportunity to build brand awareness and reputation, earn consumer trust, showcase expertise and meet potential customers. Globally, roughly one-third of the world’s population is now active on social media.
To help businesses figure out their social media strategy, Hootsuite developed “How to Create a Social Media Strategy: A 5-step Guide to Developing Your Social Media Presence.” The guide offers useful information for any business looking for some help in creating their social media strategy.
- Establish SMART goals
- Audit your social media presence
- Introduce a content strategy
- Measure your progress
- Adjust your strategy
The guide provides information relevant to each step.Use the link below (or click the ‘How to create a social media strategy’ image) to request the guide from Hootsuite.