With an estimated 68% of North American Internet users on Facebook and 59% social network penetration in North America, social media offers businesses the opportunity to build brand awareness and reputation, earn consumer trust, showcase expertise and meet potential customers. Globally, roughly one-third of the world’s population is now active on social media.

To help businesses figure out their social media strategy, Hootsuite developed “How to Create a Social Media Strategy: A 5-step Guide to Developing Your Social Media Presence.” The guide offers useful information for any business looking for some help in creating their social media strategy.

Hootsuite-How-to-create-a-social-media-strategyHootsuite’s guide recommends taking these 5 steps when creating your social media strategy:

  1. Establish SMART goals
  2. Audit your social media presence
  3. Introduce a content strategy
  4. Measure your progress
  5. Adjust your strategy

The guide provides information relevant to each step.Use the link below (or click the ‘How to create a social media strategy’ image) to request the guide from Hootsuite.

Click here to request ‘How to create a social media strategy’ from Hootsuite.